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With its stunning expo presentation at the recently ended bauma 2007 in Munich, Germany, Doka “wow-ed” more than 100,000 international customers and other interested fair attendees at its huge 32,000 ft² expo pavilion. Under the motto “Doka – forming the future!” and backed up by the new product communication claim “Safe. Fast. Efficient.”, Doka showcased its latest product developments and formwork technology trends. Held every 3 years, bauma is the world’s biggest construction fair. In fact, with around 500,000 visitors from as many as 190 different countries, and a massive 6 million ft² of exhibition space, this is the most important industry event by far.
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The impressive 60 foot high, bright and yellow Doka Pavilion, was the dominant landmark of Open-Air Area North, even from as far away as the highway. Inside, the Wall Formwork, Engineering and Floor-Slab Formwork zones also acted as powerful eye-catchers, inviting visitors to stay and talk with an adviser to get the full story about all these innovations.
An open walk-around viewing terrace in the middle of the pavilion grabbed fairgoers’ attention with large-format screenings of the Doka image film and presentations of the company’s products and core areas of expertise.
Level 2 of the Doka expo pavilion, at a height of over 22 feet, housed the “Communication Center” with a VIP catering deck for invited guests who had come to the fair from all around the world.
Every hour, at “Showtime”, a troupe of eight acrobats performed a breathtaking show which drew thunderous applause from a spellbound trade-fair public.
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