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#MoreThanFormwork at CONEXPO 2020

04/09/2020 | USA
Every three years, North America hosts CONEXPO-CON/AGG trade fair in Las Vegas, Nevada. Despite the fears of COVID-19 impacting the show to close one day earlier, attendance was strong and steady, especially at the Doka booth with over 6,600 visitors in just 4 days!


  • Conexpo 2020
  • Conexpo - Trade show
  • Conexpo - Team
Registrations for the show totaled over 130,000 attendees who walked the record 2.7 million-plus net square feet of exhibits featuring 2300-plus exhibitors. Cancellations from international attendees totaled less than 1 percent.

Doka USA brought the heat with an impressive 50 x 50 sq. ft. booth, standing 50’-0” feet tall and highlighting the latest formwork and safety equipment innovations and technologies to help contractors be successful.

Continuing the #MoreThanFormwork story, the theme was strongly reflected at the booth and in all pre-show communication, highlighting 3 main focus areas:

  • New SuperDek Slab Formwork System: Debuted at the show, as the new Superhero in slab formwork, Superdek gained a lot of interested at the show. A ‘swing’ attached to the slab edge demonstrated the safety, strength, and locking mechanism of the Superdek beams at the slab edge. Constant demonstrations by the booth working team and eye-catchers, including Superdek Man and a carpet highlighting the ‘largest grid on the market’ helped to make the new system memorable to booth guests. Visitors enjoyed a ‘”Doka Selfie” gif at the swing which they automatically were able to send it to their phones/email.

  • Infrastructure: A major focus on bridge construction and Infrastructure in the USA, brought Girder steel formwork and Paratop, as a must to be on display. Infrastructure mascot, #BenTheBeaver, made his presence known as a 10’ inflatable sitting up high on the systems and proved to be an eye-catcher, generating long lines to try and win a Plush Ben on the Prize wheel.

  • UpBeatConstruction: The second level of the booth focused on digital services. A lounge-like environment created by Josiah Davidson with support from Chris Lewis, Tyler Gannon, Dan Zvinca, and Martin Muehlbauer had guests experience, Virtual Reality, Augmented Reality, Doka Xact, as well as BIM. . A large UpBeat Construction banner hung along the tall Doka Scaff stair tower attracted visitors to “Go Up” and explore new digital technology. Ambient music, sofa seating, and incredible views of the outdoor festival lot exhibition hall enhanced visitors experience to stay and learn more.

Additional displays

Hearing and seeing the Foldable protection screen being lowered and raised was another eye-catcher. Demonstrations continued on the hydraulic stripping corner, smart edge, and SuperDek throughout the days. Visitors were able to see products in action and get hands-on with it.

Safety solutions visible throughout booth, including Falpro (Free Falcon) atop the Superdek slab formwork, Doka Safety Nets, Protection Screen, and Smart Edge.

An area highlighted the web shop showing our plywood samples, tie rods, and additional components on display. Visitors had a chance to register to shop online. Frami/Framax, Doka Scaff Stair Tower, Supporting Props, and Doka Truss table were also on display.

Freshly popped popcorn, inviting music, and chances to win various swag via the Light up and Musical Prize wheel, drew in visitors to the booth. Customers had a chance to enjoy a beverage while discussing future project needs at our booth bar, highlighting a neon #MoreThanFormwork logo and a 80” LED screen displaying Doka USA videos.

In the end, over 6,600 booth visitors came through Doka’s booth in just 4 days.

Thanks to Manfred Aigner, multiple Live facebook videos were conducted each day including short customer interviews and daily booth photography with key hashtag logos/signs Social media interactions and engagement reached thousands additional viewers.

Visit Doka USA’s Facebook page or Search #DokaAtConexpo on social media channels to see more info.

Conexpo Photo Album:

Day 1 | Day 2 | Day 3

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